First, our clients will be those in need of answers and opinions to today's most complex forensic accounting and financial reporting issues. Our services will involve unraveling and explaining transactions in civil litigation and white collar defense matters, investigating alleged frauds, performing financial analyses, advising on proper accounting treatments, serving as arbitrators and providing expert testimony.
Second, we will recruit, retain and develop the most talented people in our profession. By having the best people, we will earn the respect of our clients and the opportunity to serve on challenging and high profile projects.
Third, we are assembling an "Expert Panel" of talented and experienced professionals in several fields, including forensic accounting, GAAP, GAAS, SEC Reporting, bankruptcy and finance. In addition to wisdom, our panel will bring diverse industry strength to our team which will allow us to play bigger than our boutique size.
Fourth, we will be thought leaders in our profession. We will publish articles, serve on panels and produce timely and relevant research that will assist our clients in today's fast paced and demanding environment.
Fifth, we will hold true to our mission of being an independent boutique forensic accounting and business advisory firm. We will be highly specialized in our areas of expertise and concentrate on building our team in very select markets.
Sixth, we will live by the "think straight, talk straight" mantra, and deliver our services in the most objective and impartial manner. Our clients should expect nothing less than candid and direct advice.
Seventh, our passion to serve and enthusiasm for our engagements will be defining traits for our people and our brand. Our responsiveness will be unmatched.
Eighth, we strive to be different from other service providers. We respect greatly our friends in the major accounting firms and aspire to work closely with them, but we will be unique in many ways including our conflict free status and our independent boutique platform. There are other service providers, but on a side-by-side comparison, Floyd Advisory will stand apart for excellence, integrity and our specialty focus.
Ninth, we know what it takes to build an outstanding professional services provider and our leadership has a proven and successful track record.
Tenth, and most important, our team oriented culture and environment will earn Floyd Advisory the respect of our industry and recognition of our clients.